Sometimes in the interests of marketing ourselves or our business, we get caught up in connecting with as many people as possible.
Once someone is on our contact list it can be easy to keep sending emails, SMS, or IM to try to get them on board as clients. But you do need to think about what permission you got from them to contact them in the first place, and there are also rules around ongoing communications.
The Australian SPAM Act was passed in 2003 and that’s a relatively long time ago, so it is not necessarily front of mind. Under the Act you are required to include an opt-out method with every communication.
Whether you’re continuing your existing marketing communications plan or putting new strategies in place it is worth refreshing your memory and checking that you are complying properly.
Check out the ACMA website http://www.acma.gov.au/Industry/Marketers/Anti-Spam for clear information on what you can and can’t do.