Vanessa Stoykov has built a business and a life she loves out of teaching people how to manage their finances.
We’ve featured a number of Vanessa’s articles and savvy advice on Balance over the past year so we thought it was time to get to know her as a Woman of Balance.
Tell us a bit about who you are.
I’m a finance and money expert with a passion for storytelling. I’m the Founder of two companies (No More Practice Education, a leading on-line financial education hub, and production house evolution media group). I’m also the creator of the Channel Nine’s Learn from the Money Masters: The Investment Series, and author of ‘The Breakfast Club for 40-Somethings’.
Outside of the corporate space, I love spending time with my husband and three sons in the Blue Mountains where we live, and visiting my hometown of Gunnedah.
Where did your passion for finance come from?
My passion for finance and business started early. My first job after University was Investor Weekly Magazine. While I didn’t know much, I was fascinated by the people. 24 years later, I am still fascinated by so many of the brilliant minds in the industry, and the power it has to change people’s lives.
You have founded 2 businesses, created a TV show, have a husband and 3 sons, and just finished a book – how do you keep up?
Momentum. I keep up by always thinking ahead, and thinking about what’s next, I am a self-motivated person, and my mind is always looking at what next. I like to think about what I want and work backwards from there to figure out how to achieve that goal. I have a poster in my house for my sons that says, ‘a goal without a plan is just a wish’, and I like that motivates us all to work hard for whatever we are passionate about.
What do you think is the key to a successful business?
Good people and clients. To create, establish or run a successful business surrounding yourself with the best of the best is essential.
How important is digital media and social media to business now?
Very! Unfortunately it doesn’t come naturally to me just yet – I much more enjoy forming relationships with people face to face – but it’s a huge asset to businesses these days so I’m definitely trying to learn. At the end of the day, anything that allows a business owner to connect with a relevant audience is important.
Do you have any mentors?
I’ve been lucky enough to have a few amazing mentors along my business journey. My first mentor in my 20s showed me that women can be CEOS, earn big money and still be a great mother. These days, Connie Mckeage – the Managing Director of OneVue – is a major mentor of mine. I really respect how she handles hard conversations, and the fact that she doesn’t shy away from addressing controversial issues. She is also someone who cares about people and goes out of her way to help them.
What has been the secret to finding your balance in life?
I’m not sure there is one – or if there is I haven’t found it yet! It can be tough to find balance in life, as you’re often being pulled in different directions, but I guess being flexible and adaptable will help it seem more seamless than if you resisted it.
What is your message to women over 40?
Take charge of your life. So many women over 40 (or any age) don’t know exactly what they want in life, and follow the path that best suits their partner, job or kids. Knowing what you want your future to look like, and having a plan on how to help you get there is so important.
Vanessa’s previous articles have included:
Find out more about Vanessa from her website vanessastoykov.com