Why you need to know more about digital marketing


Working on Renovation Rookie and Balance by Deborah Hutton has given our team a huge appreciation for the collective knowledge of the world wide web.

The internet is an amazing thing. You often forget, day to day, how much this has added to our lives and changed our behaviour but, how could we do any of these projects without Google Search, Pinterest, Houzz or even Instagram? It’s hard to imagine.

Need to know what the hell an architrave is without looking stupid? Whip out your phone and google it. Want to compare prices on copper taps? Google it.

There are downsides to this of course, our obsession with social media, addiction to instant knowledge, the pressure to keep up with the Jones, exposing yourself to trolls, the negative nancies and bad advice.  But as we learn to evolve and adapt to this new “norm” we will see more of the good than bad.

But a big part of that evolution is learning more about the digital media landscape. Working on Balance by Deborah Hutton has opened our eyes to how people and businesses are using and manipulating digital communication to their advantage.

Websites, Email, Facebook, Instagram, Twitter, Google… – they are all tools, run by businesses. When you shift your perspective and begin to understand these tools from a business view, you shift your expectations.

Using these tools for building community, targeting customers, automating tasks and influencing; may sound complicated but it’s something we all experience if we participate in the online world.

If you’re in business, you definitely need to get up to speed on the available tools and the tactics to help get your product or service in front of the right people.

But where do you start?

A local business group (most of them have events on this topic), the internet and the help section of social media accounts are all fantastic resources.

Balance co-founder Sonya Keenan also offers a digital marketing coaching course

Don’t let the internet control you – learn how to control the internet!



Balance Team

This article was written by the brains trust of Balance . We are a talented team of writers and contributors with real life experience and a passion for finding balance.

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