Why a good brief is key to planning your best-ever holiday


Even the world’s best travel agent may struggle to create the itinerary of your dreams without a solid brief. To help ensure your communication is king, we have put together a guide to drafting a foolproof brief to help your travel adviser build your ultimate holiday in any destination.

Write a list…

Whilst this seems relatively straight forward, writing a wish list is the best way to plan everything from destinations to activities to budgets. Travel advisers are “all inclusive” and can help you plan destinations, hotels and tours. Don’t spend hours online doing all the work yourself – you’ll miss out on the customer service only a travel expert can provide.

It’s the journey not the destination that counts…

Decide on what kind of itinerary you want before chatting to a travel adviser. Are you after a luxe experience or a sensation seeking holiday? Or perhaps you prefer your taste buds to lead the way and you want to embark on a foodie tour across the globe? Either way, establishing the key attractions of your holiday is essential in building the itinerary of your dreams.

A good deal is not always the best deal!

Have a budget in mind before approaching your travel adviser and don’t cut corners when shopping for fares. There is a belief that using travel adviser’s costs more than planning your holiday online however, that is simply not true. Travel advisers are privy to special fares, hotel deals, and agent-only sales that consumers won’t find online. Beyond this, travel advisers possess buying power and access to value adds such as hotel upgrades, complimentary breakfasts, credits and more. This will not only save the customer money but enhance the customers’ experience.

Face time and face value, literally…

Meeting your travel adviser face-to-face will not only save you time and money but it will also provide you with peace of mind when it comes to understanding the fine print.

With global travel advice at our fingertips, the lure of booking online for convenience is wonderful. However it can quickly turn into a horror story for customers who did not read the fine print. A travel adviser is an expert in their field and is equipped to decipher all fine print and avoid any room for error. Take advantage of their knowledge and ask every question that comes to mind, no matter how silly it sounds.

Curating a foolproof brief for your travel adviser is easier than you think and will result in a holiday of your dreams.

Balance Team

This article was written by the brains trust of Balance . We are a talented team of writers and contributors with real life experience and a passion for finding balance.

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