At first, the disparity between B2C (business-to-consumer) and B2B (business-to-business) sales approaches might make the adaptation of consumer digital marketing strategies like retargeting, social media advertising and email marketing feel counterintuitive. But in the end, it’s important to remember that B2B procurers are consumers with personal needs, preferences, and … [Read more...] about Why B2B businesses need a digital marketing strategy too and five things you should be doing
By Chandler Bolt. The best book writing software can make all the difference in the world. With the best writing tools, you can write faster and more effectively. You’ll be more focused, with fewer distractions, and you can actually learn a thing or two from some of them – like Grammarly. And just as importantly, you’ll have an easier time keeping your outline and notes … [Read more...] about Best Book Writing Software: 13 Top Writing Tools For Authors in 2018
Self-control is about managing your emotional reactions to situations and people and is particularly important in work situations. In a work environment, we are all expected to behave with a level of "professionalism". That pretty much rules out temper tantrums, being openly hostile or holding a grudge. Women who possess superior skills in self-control are better able to … [Read more...] about Self-Control At Work
We all know how it goes. We start the year in a sea of anticipation, ever hopeful that this year will be the year. You know, the year that we finally do all the things we truly want to do, and none of the stuff we don’t. We will hit the big career goals, make our business a success, lose the weight, find the guy/gal, get organised. Remove the stuff that doesn’t serve us. It all … [Read more...] about Are you on track to achieve what you really want?
Louise Baxter is the CEO of Starlight Children’s Foundation where she leads the profit for purpose organisation to brighten the lives of seriously ill children and their families. In this interview, Louise talks about how working at Starlight fulfils her career dream and the key things that she is doing to enable the organisation's success. Louise discusses how her career … [Read more...] about Louise Baxter is making dreams come true