Peanut – a mother’s app
It captivated the international media, built a community of 300,000 women in its first year and had Mamas all over the world swiping their way into new and meaningful friendships. Introducing Peanut, the free Android and iOS app, founded by British tech guru, Michelle Kennedy, that is set to transform the way Australian women, who happen to be mothers, meet and interact. Already available in the US, Canada and UK, Peanut will launch in Australia from 9th July, 2018.
Heralded as ‘The Mother of all Social Networks’ by tech giant Apple, Peanut uses a smart algorithm to connect Mamas because they genuinely have things in common, not just because they’re mums. 80% of women using the app are between the ages of 25-34. The New York Times described the concept as “an app for mothers who missed out on Tinder” and Refinery 29 said “Peanut is a welcome sign that the change is afoot, and the internet is finally growing up”.
Peanut’s launch into Australia came about by popular demand. “We’ve received so many inbound requests from women in Australia who want to use Peanut. They want to connect and have conversations with like-minded women. To seek advice and support, isn’t that what every woman wants? We’re so excited to be in Australia, a country bursting with forward thinking, funny, brilliant women, a perfect complement to the women already using Peanut” Says Kennedy.
A modern solution for women who are sharing similar life experiences, Peanut is geared toward making it simple to connect, chat and share. The app utilises machine learning and a smart algorithm to personalise the experience for each user and match mamas based on commonalities; such as interests, mutual friends, languages, the age and gender of their children, and educational background amongst other things.
Peanut’s algorithm introduces women based on commonalities such as interests, mutual friends, languages, the age and gender of their children, and educational background amongst other things. The app utilises machine learning and a smart algorithm to understand how each user engages with the app. The more the user engages with the app, the more curated their content will be thus personalising each mother’s experience, as well as acting as a social barometer for trending topics across the community.
Using GPS location, Peanut’s ‘discover’ function helps users find mums nearby who have common interests. The app also includes various features designed to make the experience as seamless as possible, including group chats, the ability to suggest and poll meetup times, post and comment on photos, send invites and add them straight into users’ calendars. Peanut’s Pages function encourages women to converse beyond the necessary, but sometimes limiting topics of breastfeeding and birthing plans. Mamas can post questions under a range of topics such as ‘Health & Fitness’, ‘Love & Sex’ and ‘Work & Money’, to discuss the pressing issues in the ever changing sphere of motherhood.