Milestone birthdays and finding a new direction for 2017


Birthdays ending with a zero almost always make us stop, look back, look forward, to the sides and back again.

It’s like crossing a busy intersection. The older we get, depending on our circumstances, we can cross and move forwards or we stay stuck on the same side with the memories and dreams, waiting for the right time to cross but growing ever impatient and unsatisfied the longer we stay.

One person who has never hesitated to cross and who is always ready to venture into a new adventure is our fearless managing partner for Balance, Sonya Keenan.

This week Sonya turns 50 and will be crossing that intersection with purpose, determination and an anticipation that the best things are still to come.

If you’re lucky enough to know Sonya, like we do here at Balance, you will know she is one of the most inspirational, positive people you could meet.

Sonya’s attitude to hard knocks is summed up by the quote she posted on the Facebook page last week.

She’s had more than her fair share of challenges but has always bounced back, learnt from them and become better and stronger than before.

As a result, she has become unquestionably smart, impossibly determined and unshakable in her decision to live her best life.

This little “project” she started with Deborah is only possible thanks to her commitment, her ability to learn and adapt and just get “shit done”.  The woman behind the camera is Sonya, the woman balancing the books is Sonya and when there is a problem, it’s usually Sonya who fixes it.

Sonya is also living proof that “Balance” can change a person’s life. Working on this project day and night really does make you want to be better and there’s no question Sonya has taken the advice and inspiration of our guests to heart.

She is brave like Margie Warrell. Is living her passion and purpose thanks to Jack Delosa, has rediscovered and reinvented herself with Dain Heer and used her own wisdom and belief to make things happen with Katrina Cavanough.

In five years, Sonya has started three businesses, closed one, moved house more than four times, competed in her 10th Noosa Triathlon, become a guru in digital marketing and an excellent Airbnb host.

We’re sharing her story with you this week, in the hope that it gives you the inspiration to be like Sonya, to embrace being 50 and the change it brings.

She’s not a celebrity, she isn’t famous, she doesn’t live in a million dollar property, she wants to keep fit and lose weight but doesn’t always succeed, she’s had a corporate career, a business and a boat, has won and she has lost … and she is living proof that none of that matters.

What matters is that you love what you do, do what you love and never, ever give up.  That you’re generous and kind to those who deserve it. That you don’t give away your power to people who want to see you fail and that you continue to learn and grow.

This week we’ll be featuring some of Sonya’s favourite interviews, the advice she’s taken to heart including;

Tips for becoming an Airbnb host

How to be the best Airbnb host

Practice makes progress – advice from Noni Hazlehurst


A word from Sonya…”My 50th Birthday is just around the corner and I have been thinking a lot about the last 10 years… it has been a big decade…. The decade of Facebook, GFC, a bankrupt -reality star is President of USA.. For me I got made redundant- twice, moved to Sydney (sort of), opened one business, sold another, brought a motorbike, renovated a couple of homes, put on 15kgs lost 15kgs, and made it into the Noosa Tri Legends Club……. This photo with my beautiful friend Jackie Waterman was taken at her wedding in March 2006 . It is my favourite photo…. we both look fit and healthy and very happy….. The day of this photo I had resigned from my very stable and cruise job at APN after 10years… I moved on to a new job and new industry that was to changed the course of my life in so many ways and now as I am about to celebrate the beginning of a new decade I look at this photo and can proudly say I am fitter, healthier and most importantly happier…. Life is meant to be lived…bring on 50th Soxo”

Read more about Sonya here;

Sonya’s story

The digital world with Sonya Keenan

Everyone’s recipe for balance is different.

From all of us at Balance, we love you Sonya, and a big Happy Birthday. We wish you great health, much happiness and success in everything you do.



Megan Houston

Balance website, community and content manager. Email megan@omnichannelmediagroup.com.au


  1. Janine McMillan

    January 30, 2017 at 5:41 pm

    Beautiful words about one of the most amazing, strong, intelligent, kind and inspirational women I know, the happiest of birthday’s to you Sonn, fifty and fabulous xxx

  2. Jenny Hoysted

    February 1, 2017 at 9:24 pm

    Happy Birthday Sonya and thanks for inspiring us with BDH. I’ve learned so much from these few minutes every week. You two have changed my life. Xx

  3. dianne Cant

    February 3, 2017 at 8:34 pm

    Happy birthday darling Sonya. Hope your day/week/year/life is filled with love, laughter and lots of champagne with friends.

  4. Chrissy Thompson

    February 4, 2017 at 12:39 pm

    I have just started reading your inspirational stories. Always searching for others who are not afraid to bare their stuff with an understanding of what lies ahead. 50 is fabulous and so are you Sonya.

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