Balance by Deborah Hutton is proud to announce that it has just launched a new online business course with Jack Delosa which covers the fundamentals of how to launch, scale and build a business later in life.
Jack Delosa is an entrepreneur, investor, and BRW Young Rich List Member. After dropping out of university, Jack went on to launch more than seven different businesses – his most recent, The Entourage, is now Australia’s largest educator and community of entrepreneurs. (you can learn more about Jack here)
Incorporating many of the new business principles which Jack Delosa has tried and tested with hundreds of companies enrolled in his “Entourage” training, our Passion to Purpose online business course is designed specifically for mature age entrepreneurs looking to start or relaunch their small business.
In this video, we talk about the second module in the Passion to Purpose course, which gives you practical advice and information on how to build a business and a brand including;
The new “brand”
If you talk to the traditional business types, they’ll tell you that your brand should be an identity unto itself but Jack believes in today’s world, the best way to start a business is to use your personal story and be authentic.
“Generally speaking, human beings connect more with human beings more than they do a business brand,” he said.
However, there is one proviso in using your own image – you have to be authentic.
“View your brand as a natural extension of who you are. Whoever you are portraying yourself to be, you have to be consistent. With social media all around us, you can’t be portraying an image that isn’t authentic.”
Jack says social media and technology has also changed the way we “sell” our products.
How to sell your products in today’s world
“It’s a completely different paradigm and it starts with understanding that no one likes to be sold to,” Jack says.
“So we have to create conversations in an organic human way that allows a person to buy so that we don’t have to sell.
“There is a massive advantage in being able to get into the hearts and minds of your audience and connect with their emotions.”
Great brands say things about people
“If I’m drinking a boost juice I’m youthful; if I’m driving a Mercedes Benz I’m successful; if I’m riding a Harley-Davidson I’m tough; if I”m behind an apple computer I’m creative,” Jack said.
“If you can identify who your market is and who they want to be and have a brand that enables them to step into that best identity that they have for themselves, then you’ve reached the holy grail of branding.”