Deb continues her chat with Kate Sutton, founder of Uberkate jewellery. She asks Kate what she thinks has been the key to her success.
“I think it’s storytelling. I think I took storytelling from what I was doing with journalism and I tell stories through jewellery”, Kate responds.
“And I tell peoples life stories. Someone might come to us for the birth of their first child and we’ll make their first circle and we’ll engrave the name and birthdate of the child. The two or three years later, I’ll hear from them again and they’re back to get the next size circle that sits around it, or the smaller one that sites inside it. So over a ten year cycle, I might see the same person, people or family four or five times and they’re building stories with their jewellery.”
Kate explains that Uberkate are now moving into another phase of design, creating bespoke jewellery with a very personalised service. After a one-on-one with the client, they take the stones and gold from jewellery that isn’t worn and adapt them into a piece of jewellery that means something special to the client. A very individual piece that may represent special memories or symbolise something important, much like the Ubercircle necklace. Some clients may simply want to repurpose their pieces into something more modern. This online testimonial sums it up perfectly.
“Working with Kate was like going back through my family history and reminiscing about the stones and pieces I no longer wear… what she designed and I now wear on my finger is now an heirloom for my family… the experience was incredibly joyful…”
Kate’s top three things she’s learnt that would help others to start a business
- If it’s product-based, then know what your product is, and test it on friends and people you trust will give you honest feedback.
- You don’t need to achieve everything overnight. You can do things slowly, more organically, and preferably as a sideline into your new career, rather than quitting your job first.
- Have small, attainable goals. Don’t create unrealistic expectations for yourself.
Kate Sutton enjoyed a successful career in television before starting her own business which grew out of her hobby of jewellery making.
With no commercial training, Kate has created Uberkate and launched her first signature piece, the highly successful Ubercircle, back in 2004. Since then Uberkate has achieved incredible success, creating quality bespoke jewellery for people all over the world from her home studio in Sydney, Australia. Kate is also an official ambassador and mentor for Global Sisters.