This week on Balance, we’ve asked our fashionistas and style queens for their top fashion tips and tricks. We’re featuring interviews from women who exude style and are happy to share their fashion advice – Collette Dinnigan, Belynda Macpherson, Kirstie Clements, Donna Guest, Kellie Hush and today’s guest, Leona Edmiston.
Leona Edmiston takes great care to consider the different shapes and sizes of her buyers. Her label ‘Leona Edmiston’ specialises in dresses made from light, non-crease fabrics in a variety of colours, prints and designs. So what dress will best suit your body shape? Here Leona and Deborah discuss the importance of design, shape and pattern in finding the best fit for you.
Printed fabrics have the ability to ‘blur the edges’ and enhance a woman’s shape where solid colours will define it. Her ‘fit and flared’ (fitted on top and flared from the waist down) designs are some of the most popular, especially with pear-shaped women. The range of above-the-knee shifts and wraps are also not only versatile but will help show off your best assets.
One of Australia’s leading fashion designers, Leona Edmiston began in the 1980’s with her first fashion label, Morrissey Edmiston shared with former business partner Peter Morrissey. The Morrissey Edmiston label received significant local and international recognition and dressed a string of celebrity clients including Tom Cruise and Nicole Kidman, Kylie Minogue, Elle Macpherson, Michael Hutchence, Helena Christensen, Harry Connick Jr. and Jon Bon Jovi.
Leona launched her solo label with business partner Jeremy Ducker in 2001. The label, entitled ‘Leona Edmiston,’ is a tribute to the dress in all its incarnations. A Leona Edmiston Frock is elegant, versatile and ageless.
Celebrating the confident, urban woman, the collections exude classic femininity, effortless style and chic, sexy sophistication.
Leona uses a variety of fabrics from her signature sleek jersey to soft luxurious silks and crisp cottons. Prints and colour blocks are a favourite. The fabrics compliment the style and flattering cuts of the frocks, they allow for confidence during the day and sheer elegance during the evening, taking you from the ‘office to opera’ with ease.
Leona Edmiston’s success has seen the label extend into two diffusion collections named ‘Leona’ and ‘Ruby,’ ‘Little Leona’ for the little ladies, and has fuelled accessories collections including eyewear, Heels, Purses and Leona Edmiston PINS, as well as a signature fragrance, candle and even a chocolate collection.