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Crocodile Dundee Superbowl Ad – have you seen it yet?

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It’s the most talked about ad from Superbowl. The trailer for a new “Crocodile Dundee” movie was released last week and caused a media storm.

But yesterday it was revealed to be part of an elaborate $36million campaign Tourism Australia’s to get Americans to Australia.

What do you think? Should they make a new Dundee movie for real and will the commercial work?

A press release from Tourism Australia said..

Supported by Qantas, American Airlines and Wine Australia and featuring appearances from some of Australia’s biggest celebrities, the campaign is the largest Tourism Australia has run in the United States since Paul Hogan’s famous ‘Come Say G’Day’ ads more than 30 years ago. Celebrities featured include Chris and Liam Hemsworth, Hugh Jackman, Paul Hogan, Margot Robbie, Ruby Rose and Russell Crowe as well as American actor Danny McBride.

Australia’s Minister for Trade, Tourism and Investment, the Hon Steven Ciobo MP said 2018 presented the perfect opportunity to ‘aggressively target’ the US market.

“The United States is a critical market for Australia, with close to 780,000 American visitors spending A$3.7 billion per year. A favourable exchange rate and strong aviation capacity leading to highly competitive airfares makes this the right time to increase our investment in the United States.

“Whilst Australia ranks highly among Americans in terms of desirability and awareness of our tourism offerings, we lag behind our competitors when it comes to actual bookings. This new campaign will address this conversion challenge.

“This is the single largest investment Tourism Australia has ever made in the US market and one we believe will grow annual spend by American visitors to A$6 billion by the year 2020.

“It’s amazing to have Australia’s stars come together for their country and support this campaign. Aussie icons like Chris Hemsworth, Margot Robbie and Hugh Jackman are huge in the US, their popularity will help showcase Australia and get the message out to visit Australia,” he said.

The Superbowl commercial has been viewed on Youtube 1.2million times in 22 hours.

Balance Team

This article was written by the brains trust of Balance . We are a talented team of writers and contributors with real life experience and a passion for finding balance.

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