If you’re in small business, chances are your everything from the admin assistant to the product development manager, CEO and marketing manager.
Somehow, we find time to do it all but could we do it better? Is it possible to have more time in the day?
The good news is YES, you can do things better and marketing is where you can save both time and money.
Finding new customers is time-consuming and expensive, sadly the new digital age hasn’t actually made it any easier. Ten years ago, if you put a listing in the local directory, an ad in the local paper, hung a sign out front and dropped a flyer in the letterbox of your local neighbourhood your marketing was pretty much done and dusted.
Now there are so many different channels to get your message out there and so many more options for people to shop outside their local area – business is not about supply and demand anymore. Business in 2018 is about creating demand – aka marketing.
So how do you create demand and find your customers?
Here are five marketing hacks all small businesses should be doing…
- Have a strategy
And no, boosting a post on Facebook is not a strategy. A simple, effective marketing plan will have a goal, a to-do list and a way of measuring your success.
Automate as many basic processes as you can. Find the stuff you do over and over again and find a way to automate it. It’s the small details that slip through the cracks.
- Outsource the stuff you find easy
Contrary to popular belief, don’t outsource the things you don’t know how to do. Outsource the things that you’re best at!
The quality of your outsource work depends on the brief you give, so if you’re going to use VAs, Fivver or Freelancer, you need to know what you’re asking them to do. It’s far easier to manage expectations and quality of work if you know how to do it rather than the reverse.
- Get the brief right.
Spend time on creating a detailed brief, and you will save time and money in the long run. One of the most significant problems in business across the board is the time and money wasted on tasks that didn’t need doing or needed to be done differently. Articulate very clearly what it is you want, what you expect will be the outcome, use examples, images and step by step instructions.
- Fail to plan. Plan to fail.
Plan everything! Your day, your social media posts, even your lunch! The more planned you are the more natural things become. It’s so much easier and more efficient to sit down and write five posts on a Monday and watch them roll out via scheduling, rather than creating one each day, in just the same way as it is to pull a frozen meal out of the fridge for dinner rather than build one from scratch.
Digital Marketing Pro Tip: To make social media process even easier have a theme for each day or follow a formula (like four shares of interesting content, three website posts, twp picture posts and one sales call to action)
Do you need help with your digital marketing plan?
Don’t miss our FREE live webinar with Balance co-founder Sonya Keenan
Sonya has worked in marketing for 30 odd-years, for big corporates, little corporates and newspapers, and at the same time run several small bricks and mortar retail stores. Sonya is a certified Partner with Digital Marketer (a premier digital marketing education community), Infusionsoft (the leading small business CRM software) and StoryBrand (US copywriting gurus). Sonya loves helping small business with this stuff so jump on board.
RESERVE YOUR SPOT AT SONYA’S FREE WORKSHOP HERE